Understanding the TikTok Algorithm
TikTok now has over two billion downloads in the app store. The mechanism most critical to this overwhelming success is its laser-pointed algorithm.
The TikTok algorithm uses artificial intelligence to make video recommendations tailored to the user’s perceived interests and even personality traits. This personalized video feed begins the second the app opens, keeping users on the app for an absurd amount of time.
By leveraging the TikTok algorithm, we help you drive sales quickly by reaching your audience at the right time with the right content.
Why you need TikTok in your marketing mix.
- TikTok users come to the platform to discover new products and be inspired by how others are using them.
- All over TikTok are niche communities, so you'll always find one for the type of brand you are.
- TikTok has over 1 billion monthly active users, and the average users open the app 8 times per day.
- TikTok has by far the biggest organic reach out of any social media platform, allowing you to rapidly grow your brand presence without paying for advertising.
- TikTok has developed its own ads platform, which works effectively for all types of business.
We produce branded-content and work with TikTok influencers
Our in-house team of creatives, who are part of our TikTok ads agency, can produce videos natively for the TikTok platform, whether that's working with well-known content creators or influencers to produce branded content.
As well as this, we have a full video production & video editing team to create scroll stopping content in-house.
TikTok advertising is powerful, here's why.
You can use interest, custom & lookalike audiences to have in-depth targeting options to reach the right users with the right content.
TikTok offers tools in their creative studio which allows you to repurpose your existing content into your ads.
TikTok Ads are often highly engaged with, more than on any other social platform, as well as everyone having 'sound on' to create a more immersive ad experience.
You can use other powerful in-app tools such as AR effects, transitions, filters and text.
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